WEB3 & TECH STRATEGIC PR
Unlock the Full Potential of Your Brand with Our Expert PR Solutions.
Advantages.
We build communication systems that define how technology and Web3 companies are perceived by investors, partners, and clients. Our work focuses on shaping clear market positioning and a consistent narrative that communicates innovation, reliability, and long-term value.
The process begins with detailed research and analysis of the competitive environment, audience expectations, and industry trends. This analytical base supports the creation of messages and communication principles that accurately reflect the company’s business goals and strategic priorities.
All communication materials are developed within a unified narrative framework that links corporate vision with market perception. The goal is to ensure that every statement and piece of content strengthens reputation, enhances trust, and contributes to measurable visibility across global channels.
By combining strategic insight, data-driven decisions, and precise storytelling, this direction transforms complex technological language into accessible, credible communication that builds recognition and sustained authority in the global innovation landscape.
Work
In Progress.
Stages
01.
RESEARCH & ANALYSIS
Comprehensive review of the product, market environment, competitors, and target audiences to establish a clear understanding of the company’s technology and value proposition.
02.
POSITIONING & MESSAGE FRAMEWORK
Definition of the company’s market positioning, key messages, differentiators, and communication angles relevant to investors, partners, and clients.
03.
NARRATIVE DEVELOPMENT
Creation of a structured and coherent narrative describing the company, its technology, the founders’ vision, and long-term direction in a clear and credible format.
04.
CONTENT PREPARATION
Development of communication materials, including articles, comments, announcements, and thought-leadership pieces, aligned with the strategic narrative and industry context.
05.
MEDIA OUTREACH & CAMPAIGN EXECUTION
Execution of PR activities across global and niche Web3/tech media, including journalist outreach, message adaptation, and integration into relevant industry discussions.
06.
MONITORING & REPORTING
Tracking of publications, visibility metrics, sentiment analysis, and preparation of structured reports evaluating campaign impact and narrative performance.
Our Latest
Client Triumphs.
Cross Curve by EYWA
Featured on Investing, Binance, Hackernoon, etc.
Media publications reached up to 1 000 000 people
- #PR Campaign
The goal was to attract more investments by launching the CrossCurve product and demonstrating its ability to address the issue of fragmented liquidity.
The results were impressive, with prominent coverage in 10 Tier 1 and 4 Tier 2 publications across cryptocurrency, finance, IT, and business media outlets. This exposure attracted new investments and secured new partnerships, all before the project listing on Tier 1 exchanges.
ADACash
Media publications reached up to 1,325,990,000 people
- #PR Campaign
The results spoke volumes – a resounding feature in 7 Tier1 and 7 Tier2 publications spanning cryptocurrency, finance, IT, and business media outlets.
The impact reached a staggering 1,325,990,000 people. The Viral Media Campaign transformed ADACash from a token to a phenomenon, ensuring its prominence in cryptocurrency.
Aloki
Featured on Forbes, Cointelegraph, Nasdaq, etc.
Media publications reached up to 2 000 000 people
- #PR Campaign
The pinnacle of success was achieved as the project secured a feature on Forbes, Nasdaq, Cointelegraph a testament to its innovative fusion of blockchain and the untamed beauty of the Costa Rican jungle.
SWAROVSKI
4x Increase in brand’s name and search
- #Video Production
Land Rover
71% of searches on the first page of Google Search.
- #Marketing
Through a meticulously crafted strategic campaign, Land Rover accomplished a remarkable feat - 71% presence on the coveted first page of Google searches. The brand's commitment to off-road excellence was mirrored online, propelling Land Rover to a prestigious position among the top 3 worldwide websites for searches related to its core keywords
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In Their Own Words
I am delighted to express my utmost satisfaction with the excellent, productive, and remarkably fast work delivered by Karpinska PR Group. The efficiency and customer focus of their team was truly impressive. Working with Karpinska PR Group has been a seamless and rewarding experience, and I wholeheartedly recommend their services for anyone seeking a partner that excels in rapid and effective media solutions.
Jane King
At Uptrend Agency, we’re delighted to partner with Karpinska PR Group. This collaboration has been a journey of professional enrichment and shared values. Karpinska PR Group’s commitment to innovation, transparency, and client-focused solutions aligns perfectly with our ethos. Their expertise in navigating the complex media landscape complements our strategic approach, enabling us to deliver comprehensive and effective campaigns. We’re excited about the synergy this partnership brings and the exceptional results it yields for our clients.
Peter Sherif
It is hard to put into words the impact, Karpinska PR Group’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.
Wilson Caposso
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
Giovanni Buonocore
Absolutely satisfied by our cooperation with the Karpinska PR Group. Reliable partners with 24/7 support and creative team of professionals.
Petr Orlov
Reliability, speed and honesty – these are the qualities that bribed us in working with the Karpinska PR Group. We are satisfied with the result of our joint work and recommend this agency.
GuyWay
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
JR Forsyth
I worked with several agencies before, but I always missed the attitude that Alona represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
Norbert Goffa
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