Cast Your Brand’s Light Across Platforms, Ensuring an Everlasting Presence.
Unlock the Full Potential of Your Brand with Our Expert PR Solutions.
Work
directions.
our services
01.
REPUTATION STRATEGY & NARRATIVE ARCHITECTURE
We design tailored reputation frameworks and communication strategies that protect, rebuild, and amplify your public image — combining storytelling, positioning, and trust-building mechanics across global markets.
02.
LEGAL PR & CRISIS DEFENSE
Our crisis unit merges PR, legal, and strategic intelligence to manage high-pressure situations. We craft narratives that neutralize reputational risks, influence perception, and support legal defense in complex disputes.
03.
MEDIA RELATIONS & PUBLIC INFLUENCE
We secure meaningful media presence across trusted international outlets and thought-leadership platforms. From reputation campaigns to opinion leadership, we ensure your voice drives public agenda, not reacts to it.
04.
CAPITAL MARKETS & U.S. VISIBILITY
We help financial leaders and Web3 innovators gain visibility in U.S. and capital markets through targeted PR, investor relations, and Wall Street positioning — including media, events, and public listings support.
05.
FOUNDER BRAND & DIGITAL AUTHORITY
We transform founders and executives into trusted thought leaders. From personal branding to social media strategy and keynote placement , we build authority that converts visibility into influence.
06.
CONTENT & INTELLIGENCE STUDIO
We create expert-level content including interviews, podcasts, and strategic videos that strengthen brand image and message. Our AI department ensures speed, quality, and turns content into a true tool of influence.
We are Karpinska PR group
A global, full-service PR group comprised of a skilled team of PR experts, influencers, and journalists dedicated to crafting compelling content that goes viral and garners significant citations in the media. We can help your project earn the loyalty of the target audience!
— your brand deserves the spotlight.
Our Latest
Client Triumphs.
Cross Curve by EYWA
Featured on Investing, Binance, Hackernoon, etc.
Media publications reached up to 1 000 000 people
- #PR Campaign
The goal was to attract more investments by launching the CrossCurve product and demonstrating its ability to address the issue of fragmented liquidity.
The results were impressive, with prominent coverage in 10 Tier 1 and 4 Tier 2 publications across cryptocurrency, finance, IT, and business media outlets. This exposure attracted new investments and secured new partnerships, all before the project listing on Tier 1 exchanges.
ADACash
Media publications reached up to 1,325,990,000 people
- #PR Campaign
The results spoke volumes – a resounding feature in 7 Tier1 and 7 Tier2 publications spanning cryptocurrency, finance, IT, and business media outlets.
The impact reached a staggering 1,325,990,000 people. The Viral Media Campaign transformed ADACash from a token to a phenomenon, ensuring its prominence in cryptocurrency.
Aloki
Featured on Forbes, Cointelegraph, Nasdaq, etc.
Media publications reached up to 2 000 000 people
- #PR Campaign
The pinnacle of success was achieved as the project secured a feature on Forbes, Nasdaq, Cointelegraph a testament to its innovative fusion of blockchain and the untamed beauty of the Costa Rican jungle.
SWAROVSKI
4x Increase in brand’s name and search
- #Video Production
Land Rover
71% of searches on the first page of Google Search.
- #Marketing
Through a meticulously crafted strategic campaign, Land Rover accomplished a remarkable feat - 71% presence on the coveted first page of Google searches. The brand's commitment to off-road excellence was mirrored online, propelling Land Rover to a prestigious position among the top 3 worldwide websites for searches related to its core keywords
Digital Fashion Week
Average Audience reach: 525,617, 000
Featured on Yahoo Finance, Market Watch, AP News, etc.
- #Press releases
Our collaboration helped Digital Fashion Week execute a phenomenal press release campaign, garnering coverage from 240+ media sources.
Landrocker
Total Impressions: 3M
- #Influence Marketing
The influencers focused on promoting the growth of the token $LRT, providing updates on the project, and highlighting the token's potential. The content was crafted to resonate with the audience's interest in financial growth and investment opportunities.
The influencer campaign was successful in boosting the token's price and attracting a new audience.
XQ Games
Average Audience reach: 583,000,000
Featured on Bloomberg, Benzinga, Digital Journal, etc.
- #Press releases
Our collaboration helped XQ Games execute a phenomenal press release campaign, garnering coverage from +273 media sources.
GNY.IO
High levels of social media interaction, boosting brand awareness.
- #Influence Marketing
Our approach involved a strategic deployment on popular social media platforms, with a primary emphasis on X. Leveraging influential figures within the cryptocurrency community, we aimed to maximize outreach and engagement.
PrimeXBT
X followers increased from 90k to 129k
- #Influence Marketing
The two-week campaign, costing $65,000, resulted in 50 content pieces, over 12.35 million impressions, social media growth, and significant business achievements, including 2,000 new clients and $1,340,000 in first-time deposits.
Digital Art Exhibition at ftNFT Phygital Space at DUBAI MALL
100,000 companies - have established their virtual presence within this digital realm
200,000 people - daily number of Metaverse users, and this figure is only growing
- #Metaverse Marketing
Creation and launch of personal branded spaces with event coverage and audience attraction. Opening of virtual offices, exhibition halls, trading platforms, boutiques, consulting rooms.
fetch.ai
Trading volume for 24 hours (+1812%)
- #TV commercials
Our initiatives aimed at promoting $FET, encompassing a series of strategic interviews and broadcasts, resulted in a substantial and noteworthy impact on the market performance of the company.
Paypolitan
Trading volume for 24 hours (+23.996%)
- #TV commercials
Paypolitan has effectively communicated its innovative features and benefits to a diverse audience, strengthening its position as a leading payment solutions provider in the market.
Risitas Coin
23% of searches on the first page of Google Search.
- #Billboards support
This collaboration has notably enhanced Risitas's visibility and impact across a wide-ranging audience demographic.
KooPay
Average Audience reach: 583,000
18% of searches on the first page of Google Search.
- #Billboards support
With its recent feature on the Nasdaq billboard, KooPay garnered attention from top global executives who encountered the company for the first time. Eager to sustain its upward trajectory, KooPay is actively welcoming new clients on a selective basis as it pursues further growth opportunities.
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In Their Own Words
I am delighted to express my utmost satisfaction with the excellent, productive, and remarkably fast work delivered by Karpinska PR Group. The efficiency and customer focus of their team was truly impressive. Working with Karpinska PR Group has been a seamless and rewarding experience, and I wholeheartedly recommend their services for anyone seeking a partner that excels in rapid and effective media solutions.
Jane King
At Uptrend Agency, we’re delighted to partner with Karpinska PR Group. This collaboration has been a journey of professional enrichment and shared values. Karpinska PR Group’s commitment to innovation, transparency, and client-focused solutions aligns perfectly with our ethos. Their expertise in navigating the complex media landscape complements our strategic approach, enabling us to deliver comprehensive and effective campaigns. We’re excited about the synergy this partnership brings and the exceptional results it yields for our clients.
Peter Sherif
It is hard to put into words the impact, Karpinska PR Group’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.
Wilson Caposso
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
Giovanni Buonocore
Absolutely satisfied by our cooperation with the Karpinska PR Group. Reliable partners with 24/7 support and creative team of professionals.
Petr Orlov
Reliability, speed and honesty – these are the qualities that bribed us in working with the Karpinska PR Group. We are satisfied with the result of our joint work and recommend this agency.
GuyWay
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
JR Forsyth
I worked with several agencies before, but I always missed the attitude that Alona represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
Norbert Goffa
Our Media Presence
Illuminate the Digital Realm with Your Brand
Secure a spotlight that never fades. Let’s make your impact on the digital world indelible.
FAQ — Week 1 — 5 Q&A
A Web3 PR agency translates blockchain-native traction into stories mainstream editors care about. We combine on-chain data, founder POVs and measurable traction to craft narrative hooks that appeal to finance and tech desks. Unlike generic PR, Web3 PR requires understanding tokenomics, regulatory context, and community signals — not just press placement. See our [Services] and [Cases] for examples.
In the UAE, distribution must be localized, bilingual (EN/AR) and timed around local business rhythms. Use a hybrid mix: wires for reach, direct pitching for editorial credibility, and selective paid placements when timing is critical. Avoid “guaranteed Tier-1” traps; prioritize outlets that matter for your audience. We build EN/AR releases, embargo plans, and a bespoke outlet shortlist. Contact us via [Contact].
Use influencer-led PR when you need fast community activation, product demos, or creator-native formats (video, AMAs, short explainers). Combine it with traditional outreach when you also need investor or partner credibility. The optimal playbook pairs creators for reach and Tier-1 outlets for authority — that’s how you turn buzz into trust and deals. Request an influencer shortlist via [Services → Influencer PR].
Track quality over quantity: Tier-1 pickups, referral traffic, assisted conversions (lead or investor inquiries from coverage), and Share of Voice vs. competitors. Also measure sentiment and downstream outcomes (partnerships, meetings, funder conversations). Impressions matter, but conversions and credibility are the real success signals. We include these KPIs in every campaign report — see [Cases] for examples.
Beware offers that promise Tier-1 editorial coverage for a low fixed fee — these are often sponsored or paid integrations with limited credibility. Such placements can damage long-term trust. Instead, ask for sample past placements, read disclosure language, and prefer earned coverage. If budget requires paid elements, combine them transparently with earned outreach and data-backed narratives.