When Virality Can Be Engineered: How AI Is Changing Reputational Risks
Coordinated activity, bot networks, and the artificial amplification of content existed long before the emergence of generative AI. More broadly, the use of disinformation to influence or damage reputations has existed for as long as reputation itself. However, generative AI has changed not only the way content is created. It has also changed the way […]
Preparing To Counter An Information Attack: National Security Tools In The Service Of Corporate PR
Crisis management experts are aware of the risks: 98% of specialists consider disinformation a serious threat, yet 55% of companies still lack a formal crisis response plan. Corporate information warfare remains insufficiently explored. Existing literature and professional guidelines may outline a strategic direction, but they rarely provide practical capabilities. In many cases, professionals rely on the experience […]
