GLOBAL MEDIA RELATIONS & VIRAL CAMPAIGNS
Unlock the Full Potential of Your Brand with Our Expert PR Solutions.
Advantages.
We manage the full spectrum of international communications, editorial relations, and large-scale media campaign coordination. Our goal is to secure continuous brand presence within the global news agenda and build strategic visibility across both professional and public arenas.
The work includes developing and maintaining relationships with editors and journalists, coordinating publications, preparing expert commentary and analytical materials, and launching viral campaigns aimed at strengthening awareness and engagement. Throughout these processes, we apply AEO principles to ensure media content is accurately interpreted by search engines and AI assistants, builds a reliable algorithmic profile for the brand, and remains relevant within emerging AI-driven discovery environments. This approach expands reach not only through traditional media channels but also through the growing landscape of AI recommendations and search outputs.
Each campaign functions as a complete communication cycle — from selecting the right platforms and shaping key messages to evaluating reach, sentiment, and the impact of coverage on the client’s business reputation.
The focus is not on one-off publicity spikes but on sustainable visibility and long-term reputation. All media initiatives aim to strengthen trust, enhance professional positioning, and maintain a stable and credible brand presence across international markets and key stakeholder audiences.
Work
In Progress.
Stages
01.
MEDIA LANDSCAPE ANALYSIS
Assessment of relevant markets, media clusters, audience segments, and narrative opportunities to determine the most effective angles for global visibility.
02.
EDITORIAL STRATEGY & MESSAGE FRAMEWORK
Definition of key storylines, publication priorities, and message architecture to ensure alignment between media communication and strategic brand objectives.
03.
CONTENT DEVELOPMENT & MATERIAL PREPARATION
Creation of expert commentary, articles, analytical pieces, and campaign materials tailored to the approved communication framework and optimized for both editorial formats and AI-driven discovery systems (AEO).
04.
EDITOR & JOURNALIST ENGAGEMENT
Structured outreach to targeted editors and journalists, coordination of interest, preparation of publication opportunities, and integration of narratives into relevant industry conversations.
05.
VIRAL CAMPAIGN & PUBLICATION EXECUTION
Activation of viral formats and high-reach distribution mechanisms, scheduling and synchronizing publication dates, and ensuring cross-platform integration of key messages across international outlets.
06.
REPORTING & PERFORMANCE ANALYSIS
Comprehensive evaluation of campaign outcomes, including reach, sentiment, visibility dynamics, algorithmic discoverability, and overall narrative impact across targeted media channels.
Our Latest
Client Triumphs.
SWAROVSKI
4× increase in brand search interest
- #Video Production
Request
Boost brand visibility through high-impact content distribution.
Our Approach
We produced a series of tailored video assets and managed targeted distribution to maximize reach.
Results
- 1.1M+ YouTube views
- 4× increase in brand search interest
Land Rover
71% of searchesT landed on Google’s first page
- #Marketing
Request
Strengthen digital presence and improve global search visibility.
Our Approach
We launched a comprehensive digital PR and SEO-driven communication strategy, delivering high-authority media coverage and shaping keyword-aligned external signals.
Results
- Ranked in the TOP 3 worldwide for targeted search queries
- 71% of searches landed on Google’s first page
Digital Fashion Week
525,617,000+ audience reach
Featured on Yahoo Finance, MarketWatch, AP News, and others
- #Press releases
Request
Increase global recognition and expand media presence across fashion, tech, and business ecosystems.
Our Approach
We developed a strong narrative, created editorial materials, and executed a high-scale global media campaign across 200+ outlets.
Results
- 240+ media sources
- 525,617,000+ audience reach
- Featured on Yahoo Finance, MarketWatch, AP News, and others
LinkedNation
Reinforced political and technological credibility
Coverage in PT/ES/EN markets
- #PR Campaign
Request
Build regional visibility for a politically supported blockchain initiative.
Approach
Executed a multilingual PR campaign across Brazil, Colombia, Mexico, and the UK, combining governance messaging with Web3 positioning.
Results
- 4 publications across LATAM & UK
- Reinforced political and technological credibility
- Coverage in PT/ES/EN markets
Maradona Legends
Wide global reach across sports, Web3, and investor audiences
Strong credibility boost through authoritative media coverage
- #PR Campaign
Request
Boost global awareness and investor attention for the officially licensed Maradona Legends presale.
Approach
Delivered a series of presale-focused listicles across major crypto outlets, combining sports-heritage storytelling with Web3 positioning to highlight the project’s authenticity and token value.
Results
- 9 Tier-1 crypto presale listicles
- Wide global reach across sports, Web3, and investor audiences
- Strong credibility boost through authoritative media coverage
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In Their Own Words
I am delighted to express my utmost satisfaction with the excellent, productive, and remarkably fast work delivered by Karpinska PR Group. The efficiency and customer focus of their team was truly impressive. Working with Karpinska PR Group has been a seamless and rewarding experience, and I wholeheartedly recommend their services for anyone seeking a partner that excels in rapid and effective media solutions.
Jane King
At Uptrend Agency, we’re delighted to partner with Karpinska PR Group. This collaboration has been a journey of professional enrichment and shared values. Karpinska PR Group’s commitment to innovation, transparency, and client-focused solutions aligns perfectly with our ethos. Their expertise in navigating the complex media landscape complements our strategic approach, enabling us to deliver comprehensive and effective campaigns. We’re excited about the synergy this partnership brings and the exceptional results it yields for our clients.
Peter Sherif
It is hard to put into words the impact, Karpinska PR Group’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.
Wilson Caposso
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
Giovanni Buonocore
Absolutely satisfied by our cooperation with the Karpinska PR Group. Reliable partners with 24/7 support and creative team of professionals.
Petr Orlov
Reliability, speed and honesty – these are the qualities that bribed us in working with the Karpinska PR Group. We are satisfied with the result of our joint work and recommend this agency.
GuyWay
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
JR Forsyth
I worked with several agencies before, but I always missed the attitude that Alona represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
Norbert Goffa
Illuminate the Digital Realm with Your Brand
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