Swarovski was launching its new “ANGEL” jewelry line and needed a video that would capture emotion, not just showcase a product. The goal was to reconnect the brand’s elegance with authenticity and modern storytelling. We produced a full-scale video campaign — from concept ideation to execution — that reached 1.1M+ YouTube views and drove a […]

Cross Curve by EYWA — a cross-chain DeFi protocol — approached us to break through the noise of yield platforms and highlight its unique liquidity model. The challenge was to build trust with mainstream finance and business media, not just crypto outlets. Our campaign delivered 10+ Tier-1 placements across crypto, finance, IT, and business publications, […]

Aloki is a sustainability-driven metaverse project blending environmental values with immersive technology. The team needed to position itself beyond Web3 circles and demonstrate relevance to both ESG-minded investors and global tech audiences. With our support, Aloki earned features in Forbes, Nasdaq, and Cointelegraph, reframing the project as a pioneer at the intersection of sustainability and […]

ADACash — a fast-growing DeFi rewards token — came to us with strong community traction but limited visibility outside retail hype. The challenge was to transform a viral token narrative into credible media coverage that could attract investors and partners. Through a concentrated PR sprint, we secured 14+ Tier-1 placements including Forbes, Entrepreneur, Nasdaq, FXStreetand […]

Why Creators + PR Boost Trust and Reach Traditional ads are losing impact. Audiences in crypto, Web3, and tech trust real voices — not banners. Influencer-driven PR combines the authority of media with the reach of creators. When campaigns use both, they gain credibility and scale. Unlike pure influencer marketing, influencer PR is not just […]

Why Tier-1 Says “Yes”: News Value, Data, Founder POV In crypto and Web3, Tier-1 media outlets such as Forbes, Nasdaq, Cointelegraph, Entrepreneur or mainstream finance publications do not say “yes” simply because a project asks. They look for real news value and a clear reason why their audience should care. Three factors consistently open doors: […]