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Alona Karpinska — Founder of Karpinska PR Group: Key Achievements
Expertise.
Alona Karpinska is an expert in crisis communications with many years of experience and the founder and CEO of Karpinska PR Group, a firm building and protecting reputation in global tech and finance markets. Under her leadership, the agency has delivered a series of high-profile projects, including reputation protection campaigns in high-risk environments where strategic communications and legal coordination enabled companies to minimize damage and restore trust.
Among these cases are complex situations involving financial and operational pressure. In one instance, Karpinska’s team helped a blockchain platform recover more than $3.5 million in stolen assets and prevent user attrition following a hacking incident. In another, the agency initiated and led an international communications campaign around an investment scandal, resulting in arrest warrants being issued for the organizers and the return of $30 million to investors. This results-driven approach allowed clients to fully restore their business reputation.
Karpinska places strong emphasis on reach combined with the quality of media presence. Her agency ensures that client projects appear in leading industry and business publications. In one fintech case, coverage in top-tier media generated a total audience reach of over 1,000,000. Under Alona’s leadership, the agency has also delivered partnership and thought-leadership projects with industry leaders — from interviews with senior executives at Goldman Sachs and Ford Motor Company to special projects with major technology companies. This experience has reinforced her reputation as a strategic communicator capable of elevating client stories to the international stage.
Professional
Assets.
Recognition and Reach
01.
Membership in International Organizations
As a recognized communications expert, Alona Karpinska is a member of several respected professional communities. She is part of the elite Forbes Business Council, a private organization for accomplished business leaders.
Alona is also a certified member of Global Women in PR (GWPR) in the United Kingdom, the Public Relations Society of America (PRSA) in the United States, and the Public Relations and Communications Association (PRCA)in the Middle East.
Her involvement in these international associations confirms her high professional standing and provides ongoing exchange with leading global experts in public relations and strategic communications. In addition, Karpinska is a member of the national community of journalists in Ukraine and is regularly engaged as a communications expert at the international level.
02.
Media Activity and Mentions
Alona Karpinska and the projects of her agency have received extensive coverage in leading business and industry media worldwide. Forbes, Nasdaq, Cointelegraph, and Entrepreneur are among the top-tier outlets that have featured materials involving her work.
Cointelegraph, in particular, has engaged Karpinska as an expert contributor for analytical reviews of the cryptocurrency market. Her commentary and expert insights regularly appear in international media, reinforcing her status as a thought leader in strategic communications and PR.
In addition to major global outlets, Karpinska maintains a strong presence in specialized industry publications, where her interviews and bylined articles are published in trusted international media. Her high level of media activity is further confirmed by recognition from within the industry. For example, her fast and high-quality work has been publicly acknowledged by Jane King, a U.S.-based journalist and a regular correspondent from Nasdaq MarketSite in New York.
Such recognition from the media community underscores Alona’s ability to build trusted relationships with journalists and to deliver meaningful international visibility for her clients.
03.
Publications and Expert Columns
In addition to media mentions, Alona Karpinska is recognized as an author of expert publications and analytical commentary. She is a contributing columnist for Forbes Business Council, where she shares professional insights with an international business audience, focusing on strategic communications, reputation, and market dynamics.
Alona is also a guest author for the global investment platform Investing.com. In 2024, she published an analytical column addressing liquidity fragmentation in DeFi and potential solutions to this challenge. Her work has been released across multiple markets and languages — from the Middle East to Europe — including the Arabic and Italian editions of Investing.com.
Her expertise is further reflected in contributions to technology-focused platforms. Alona Karpinska was featured in an in-depth interview on PR strategies for Web3 startups published by HackerNoon, where she discussed the role of structured communication in emerging technology sectors.
The scope of her publications spans reputation management, communications within the crypto industry, and evolving digital trends in public relations. Through her expert columns, Alona provides founders, entrepreneurs, and senior executives with practical frameworks for navigating complex communication challenges, reinforcing her position as a trusted authority in the field.
04.
Project's Geography
The work of Karpinska PR Group is global in scope. The agency’s projects span the United States, Europe, the Middle East and MENA, Asia, and the CIS region. Under Karpinska’s leadership, campaigns are executed with a deep understanding of regional specifics — from the U.S. financial sector to technology-driven startups based in Dubai.
She builds client visibility across key global media hubs, including New York, London, Dubai, and Singapore, ensuring that communication strategies resonate within each market’s business and media environment.
The agency’s geographic footprint reflects this international focus. The core team operates from Dubai, maintaining close ties with the MENA region, while additional presence in Italy and Ukraine supports projects across Europe and the CIS. This distributed structure enables Karpinska to lead cross-border campaigns efficiently and to adapt messaging to the cultural, regulatory, and business context of each target audience.
05.
Areas of Specialization
Alona Karpinska and her team operate at the intersection of technology, business, and reputation. Karpinska PR Group supports projects across Web3, blockchain, fintech, digital finance, artificial intelligence, and advanced technology sectors, working with companies where credibility and clarity are critical to growth.
The agency partners with investment platforms, legal structures, venture capital funds, and startups at various stages of development, tailoring communication strategies to the maturity and objectives of each project. A dedicated focus is placed on strategic PR for public figures and crisis communications, particularly in situations where public trust and long-term professional outcomes are at stake.
The firm’s portfolio also includes selective engagements with premium and creative brands, where precise positioning and reputational accuracy are essential to maintaining brand value.
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