WEB3 & TECH STRATEGIC PR
Unlock the Full Potential of Your Brand with Our Expert PR Solutions.
Advantages.
We build communication systems that define how technology and Web3 companies are perceived by investors, partners, and clients. Our work focuses on shaping clear market positioning and a consistent narrative that communicates innovation, reliability, and long-term value.
The process begins with detailed research and analysis of the competitive environment, audience expectations, and industry trends. This analytical base supports the creation of messages and communication principles that accurately reflect the company’s business goals and strategic priorities.
All communication materials are developed within a unified narrative framework that links corporate vision with market perception. The goal is to ensure that every statement and piece of content strengthens reputation, enhances trust, and contributes to measurable visibility across global channels.
By combining strategic insight, data-driven decisions, and precise storytelling, this direction transforms complex technological language into accessible, credible communication that builds recognition and sustained authority in the global innovation landscape.
Work
In Progress.
Stages
01.
RESEARCH & ANALYSIS
Comprehensive review of the product, market environment, competitors, and target audiences to establish a clear understanding of the company’s technology and value proposition.
02.
POSITIONING & MESSAGE FRAMEWORK
Definition of the company’s market positioning, key messages, differentiators, and communication angles relevant to investors, partners, and clients.
03.
NARRATIVE DEVELOPMENT
Creation of a structured and coherent narrative describing the company, its technology, the founders’ vision, and long-term direction in a clear and credible format.
04.
CONTENT PREPARATION
Development of communication materials, including articles, comments, announcements, and thought-leadership pieces, aligned with the strategic narrative and industry context.
05.
MEDIA OUTREACH & CAMPAIGN EXECUTION
Execution of PR activities across global and niche Web3/tech media, including journalist outreach, message adaptation, and integration into relevant industry discussions.
06.
MONITORING & REPORTING
Tracking of publications, visibility metrics, sentiment analysis, and preparation of structured reports evaluating campaign impact and narrative performance.
Our Latest
Client Triumphs.
Cross Curve by EYWA
Featured on Investing, Cointelegraph, Cryptopolitan, CMC, Binance
1,000,000+ media reach
- #PR Campaign
Request
Establish trust and global awareness for a liquidity-focused blockchain solution.
Our Approach
We built a technical narrative, prepared analytical publications, and engaged leading crypto and finance media.
Results
- 10+ publications
- Featured on Investing, Cointelegraph, Cryptopolitan, CMC, Binance
- 1,000,000+ media reach
ADACash
Featured on Business Insider, Investing, Nasdaq, FXStreet, BeinCrypto
Total media reach: 1,325,990,000+ people
- #PR Campaign
Request
Build credibility in the crypto and finance sectors through strategic PR exposure.
Our Approach
We crafted analytical commentary, established an expert narrative, and secured placements across Tier-1 and Tier-2 international publications.
Results
- 7 Tier-1 + 7 Tier-2 publications
- Featured on Business Insider, Investing, Nasdaq, FXStreet, BeinCrypto
- Total media reach: 1,325,990,000+ people
Aloki
Featured on Forbes, Cointelegraph, Nasdaq
2,000,000+ media reach
- #PR Campaign
Request
Position a Web3 gaming project in top crypto and business outlets.
Our Approach
We created a unique storyline, built expert-driven content, and secured visibility across the highest-value media ecosystems.
Results
- 11 major publications
- Featured on Forbes, Cointelegraph, Nasdaq
- 2,000,000+ media reach
Landrocker
- #Influence Marketing
Request
Increase market traction and reinforce community interest.
Our Approach
We executed an accelerated PR cycle synchronized with project milestones to intensify attention and user activity.
Results
- +100% token growth in 1 day
XQ Games
- #Press releases
Request
Strengthen brand authority and expand global media presence.
Our Approach
We crafted a tech-focused PR strategy and executed a high-volume outreach campaign.
Results
- Featured in 270+ media sources worldwide
GNY.IO
Significant growth in social media interactions and brand awareness
- #Influence Marketing
Request
Improve brand engagement and acquire new active users.
Our Approach
We combined analytical media content with digital activation formats to support product adoption.
Results
- 2,500+ new active clients
- Significant growth in social media interactions and brand awareness
PrimeXBT
X (Twitter) audience growth: 90k → 129k
- #Influence Marketing
Request
Expand the trader community and grow social presence.
Our Approach
We developed a continuous PR cycle based on market insights and daily visibility across financial platforms.
Results
- 12.35M total impressions
- X (Twitter) audience growth: 90k → 129k
fetch.ai
+1812% trading volume increase in 24 hours
- #TV commercials
Request
Increase market confidence and drive trader activity.
Our Approach
We built an AI-driven narrative around product upgrades and executed targeted communication for crypto and trader communities.
Results
- +563% token price growth
- +1812% trading volume increase in 24 hours
Paypolitan
+23,96 % trading volume increase in 24 hours
- #TV commercials
Request
Boost visibility and attract investor and community attention.
Our Approach
We developed a strong PR storyline around payments technology and executed a global media push.
Results
- +430% token growth
- +23,96 % trading volume increase in 24 hours
KooPay
583,000 audience reach
18% of branded searches appeared on Google’s first page
- #Billboards support
Request
Increase platform adoption and strengthen search visibility.
Our Approach
We designed a targeted PR and SEO-aligned communication strategy powered by fintech-focused media outreach.
Results
- 3,500+ new active clients
- 583,000 audience reach
- 18% of branded searches appeared on Google’s first page
GODEX.IO
Stronger branded search visibility and keyword rankings
Consistent presence in “Best No-KYC Platforms 2025” categories
- #PR Campaign
Request
Increase trust and improve search visibility in the no-KYC crypto segment.
Approach
Launched a focused listicle-driven PR campaign across high-authority crypto media, positioning Godex.io in expert rankings and SEO-optimized comparisons.
Results
- 9 premium listicles across leading crypto outlets
- Stronger branded search visibility and keyword rankings
- Consistent presence in “Best No-KYC Platforms 2025” categories
LinkedNation
Reinforced political and technological credibility
Coverage in PT/ES/EN markets
- #PR Campaign
Request
Build regional visibility for a politically supported blockchain initiative.
Approach
Executed a multilingual PR campaign across Brazil, Colombia, Mexico, and the UK, combining governance messaging with Web3 positioning.
Results
- 4 publications across LATAM & UK
- Reinforced political and technological credibility
- Coverage in PT/ES/EN markets
Maradona Legends
Wide global reach across sports, Web3, and investor audiences
Strong credibility boost through authoritative media coverage
- #PR Campaign
Request
Boost global awareness and investor attention for the officially licensed Maradona Legends presale.
Approach
Delivered a series of presale-focused listicles across major crypto outlets, combining sports-heritage storytelling with Web3 positioning to highlight the project’s authenticity and token value.
Results
- 9 Tier-1 crypto presale listicles
- Wide global reach across sports, Web3, and investor audiences
- Strong credibility boost through authoritative media coverage
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In Their Own Words
I am delighted to express my utmost satisfaction with the excellent, productive, and remarkably fast work delivered by Karpinska PR Group. The efficiency and customer focus of their team was truly impressive. Working with Karpinska PR Group has been a seamless and rewarding experience, and I wholeheartedly recommend their services for anyone seeking a partner that excels in rapid and effective media solutions.
Jane King
At Uptrend Agency, we’re delighted to partner with Karpinska PR Group. This collaboration has been a journey of professional enrichment and shared values. Karpinska PR Group’s commitment to innovation, transparency, and client-focused solutions aligns perfectly with our ethos. Their expertise in navigating the complex media landscape complements our strategic approach, enabling us to deliver comprehensive and effective campaigns. We’re excited about the synergy this partnership brings and the exceptional results it yields for our clients.
Peter Sherif
It is hard to put into words the impact, Karpinska PR Group’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.
Wilson Caposso
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
Giovanni Buonocore
Absolutely satisfied by our cooperation with the Karpinska PR Group. Reliable partners with 24/7 support and creative team of professionals.
Petr Orlov
Reliability, speed and honesty – these are the qualities that bribed us in working with the Karpinska PR Group. We are satisfied with the result of our joint work and recommend this agency.
GuyWay
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
JR Forsyth
I worked with several agencies before, but I always missed the attitude that Alona represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
Norbert Goffa
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