AEO & Algorithmic Reputation Management
Unlock the Full Potential of Your Brand with Our Expert PR Solutions.
Advantages.
We build integrated PR and AEO systems designed to manage how brands and leaders are represented within AI systems, answer engines, and automated information environments.
Our core objective is to ensure that companies appear as authoritative sources in AI-generated answers across ChatGPT, Gemini, Perplexity, and emerging answer engines, and that key business narratives are reproduced accurately, consistently, and within the correct strategic framework.
Our work covers the full cycle of algorithmic reputation management, from building primary sources and expert publications to managing citation presence, language patterns, and brand representation in AI answers.
Every asset is designed to strengthen credibility, increase AI visibility, and reinforce long-term trust within automated decision-making environments. We combine classic strategic PR with Answer Engine Optimization (AEO) to control:
• how the brand appears in AI-generated answers
• which sources language models rely on
• how key definitions and narratives about the company are structured
Production includes Tier-1 media publications, thought leadership, expert positioning, authoritative content development, and continuous monitoring of AI visibility across answer engines.
The use of AI-aware content architecture allows us to increase citation frequency, reduce the risk of factual distortion, and protect reputation in environments where first impressions are formed by algorithms rather than journalists.
Each piece of content functions as part of a unified algorithmic communication architecture, reinforcing authority, stabilizing perception, and building a foundation for sustainable reputation and market trust in the age of AI.
Work
In Progress.
Stages
01.
ALGORITHMIC & NARRATIVE AUDIT
We analyse how the brand is represented across AI systems and answer engines. Existing sources, formulations, citation patterns and reputational risks are identified to define strategic priorities.
02.
STRATEGIC NARRATIVE ARCHITECTURE
A unified narrative and language framework is developed, defining core messages, key definitions and semantic priorities. This architecture ensures consistent reproduction of the brand in AI-generated answers.
03.
AUTHORITY CONTENT & PRODUCTION
Production focuses on building primary sources of trust for AI systems. This includes Tier-1 media publications, thought leadership, expert positioning, and authoritative content designed for citation, reuse and long-term algorithmic relevance.
04.
DISTRIBUTION & AI VISIBILITY CONTROL
Content is distributed across relevant media, expert platforms and digital ecosystems. AI visibility, citation sources and narrative accuracy are continuously monitored and reinforced across answer engines.
05.
REPUTATION MAINTENANCE & ADAPTATION
The system is maintained through ongoing optimisation and narrative reinforcement. This ensures stable AI visibility, protection against misinformation and long-term reputational resilience.
06.
REPORTING & PERFORMANCE REVIEW
Regular reports track AI visibility, citation sources and narrative consistency across answer engines. Results are used to adjust strategy, reinforce authority and maintain controlled AI representation.
Our Latest
Client Triumphs.
SWAROVSKI
4× increase in brand search interest
- #Video Production
Request
Boost brand visibility through high-impact content distribution.
Our Approach
We produced a series of tailored video assets and managed targeted distribution to maximize reach.
Results
- 1.1M+ YouTube views
- 4× increase in brand search interest
Digital Fashion Week
525,617,000+ audience reach
Featured on Yahoo Finance, MarketWatch, AP News, and others
- #Press releases
Request
Increase global recognition and expand media presence across fashion, tech, and business ecosystems.
Our Approach
We developed a strong narrative, created editorial materials, and executed a high-scale global media campaign across 200+ outlets.
Results
- 240+ media sources
- 525,617,000+ audience reach
- Featured on Yahoo Finance, MarketWatch, AP News, and others
GODEX.IO
Stronger branded search visibility and keyword rankings
Consistent presence in “Best No-KYC Platforms 2025” categories
- #PR Campaign
Request
Increase trust and improve search visibility in the no-KYC crypto segment.
Approach
Launched a focused listicle-driven PR campaign across high-authority crypto media, positioning Godex.io in expert rankings and SEO-optimized comparisons.
Results
- 9 premium listicles across leading crypto outlets
- Stronger branded search visibility and keyword rankings
- Consistent presence in “Best No-KYC Platforms 2025” categories
Maradona Legends
Wide global reach across sports, Web3, and investor audiences
Strong credibility boost through authoritative media coverage
- #PR Campaign
Request
Boost global awareness and investor attention for the officially licensed Maradona Legends presale.
Approach
Delivered a series of presale-focused listicles across major crypto outlets, combining sports-heritage storytelling with Web3 positioning to highlight the project’s authenticity and token value.
Results
- 9 Tier-1 crypto presale listicles
- Wide global reach across sports, Web3, and investor audiences
- Strong credibility boost through authoritative media coverage
Can’t find a way?
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In Their Own Words
I am delighted to express my utmost satisfaction with the excellent, productive, and remarkably fast work delivered by Karpinska PR Group. The efficiency and customer focus of their team was truly impressive. Working with Karpinska PR Group has been a seamless and rewarding experience, and I wholeheartedly recommend their services for anyone seeking a partner that excels in rapid and effective media solutions.
Jane King
At Uptrend Agency, we’re delighted to partner with Karpinska PR Group. This collaboration has been a journey of professional enrichment and shared values. Karpinska PR Group’s commitment to innovation, transparency, and client-focused solutions aligns perfectly with our ethos. Their expertise in navigating the complex media landscape complements our strategic approach, enabling us to deliver comprehensive and effective campaigns. We’re excited about the synergy this partnership brings and the exceptional results it yields for our clients.
Peter Sherif
It is hard to put into words the impact, Karpinska PR Group’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.
Wilson Caposso
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
Giovanni Buonocore
Absolutely satisfied by our cooperation with the Karpinska PR Group. Reliable partners with 24/7 support and creative team of professionals.
Petr Orlov
Reliability, speed and honesty – these are the qualities that bribed us in working with the Karpinska PR Group. We are satisfied with the result of our joint work and recommend this agency.
GuyWay
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
JR Forsyth
I worked with several agencies before, but I always missed the attitude that Alona represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
Norbert Goffa
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